Generative Engine Optimization
Search isn't one box anymore. Your business is being summarized by Google's AI Overviews, cited by Perplexity, and quoted by ChatGPT search. The engines doing this don't read your homepage copy — they read the structured data underneath it. Most sites have a little. The ones that get cited have a lot, and they have it organized.
Schemia is where you build that. One source of truth. JSON-LD on your site. A bot-readable version of your business at its own URL.
What you ship, in one frame
On your marketing page
<script type="application/ld+json"> { "@context": "https://schema.org", "@type": "Product", "@id": "https://cafeecho.com/#houseblend", "name": "House Blend", "brand": { "@id": "https://cafeecho.com/#brand" }, "offers": { "@id": "https://cafeecho.com/#houseblend-offer" } } </script>
On the bot site
/products/house-blend
Illustrative. Real demo coming soon.
The problem
The current schema workflow looks the same at every small agency we've talked to:
Validators check syntax. They don't tell you whether your Organization
is linked to your Products, whether your Products are linked to your
FAQs, whether your authors have sameAs pointing anywhere
meaningful. They don't tell you what's missing. They tell you
what isn't broken yet.
AI engines don't reward valid. They reward complete and connected.
How it works
Products, services, people, locations, content, FAQs. One workspace, one source of truth. You don't have to think in graphs — Schemia handles the references.
JSON-LD blocks to embed on your existing site. A standalone bot site — a stable URL where every entity lives at its own page and every relationship is resolvable.
Your marketing pages stay marketing pages. The bot site is what an AI engine actually consumes when it summarizes your business.
What you ship
JSON-LD on your site.
Embed-ready blocks per page. Versioned, diffed, regenerated when you edit the source.
<script type="application/ld+json"> { "@context": "https://schema.org", "@type": "Product", "@id": "https://cafeecho.com/#houseblend", "name": "House Blend", "brand": { "@id": "https://cafeecho.com/#brand" }, "offers": { "@id": "https://cafeecho.com/#houseblend-offer" } } </script>
A bot site at its own URL.
Every entity in your workspace becomes a page. Every relationship —
Product madeBy Brand, Article author
Person, Service availableAt Place
— resolves with @id. Bot-readable, human-inspectable,
hostable on your client's subdomain.
kb.cafeecho.com / products / house-blend
For agencies
One Schemia account, every client in its own workspace. White-label the bot site on the client's own domain. Bill the retainer for owning the layer — not for hand-rolling JSON-LD on every new page.
FAQ
These answers also ship as FAQPage entries in our own
JSON-LD. View source to see the structured data on this page.
Generative Engine Optimization. Getting your business cited and quoted by AI engines — ChatGPT search, Perplexity, Google AI Overviews, Bing chat — when they answer questions in your space. The mechanism most of those engines rely on is structured data published on the open web.
No. Schemia is GEO infrastructure, not a citation tracker. We ship the asset that makes your brand legible to AI engines.
No tool can honestly promise that. What we can promise: AI engines preferentially ground their answers in sites that publish complete, interlinked structured data. Schemia is the production system for that.
If your schema is a single FAQ block or an Organization snippet, you have a checkbox-tick, not a graph. Schemia gives you the connected layer — Products linked to Brand linked to Reviews linked to Articles linked to Authors. That's what AI engines reward.
A standalone site Schemia generates from your workspace, hosted on a stable URL (your domain or a subdomain). Every entity in your business is a page. Every relationship between entities is a resolvable @id link. Humans can read it. Bots prefer it.
No. You describe your business in forms; Schemia produces the JSON-LD and the bot site. If you do know JSON-LD, you can inspect everything we generate and override anything we get wrong.
Anything. JSON-LD is a <script> tag. Paste it into your site header — WordPress, Webflow, Shopify, Framer, hand-rolled HTML — same install. The bot site is hosted by us on the URL you choose.
Yes, by default. It's a publicly readable site optimized for bot consumption. You can opt to noindex it if you prefer to keep it as a private feed for AI crawlers only.
Request access
We're onboarding design-partner agencies during the closed alpha. Pro tier opens to individuals after the alpha ships.
One real human reads every email. No marketing list, no autoresponder.
Helpful context if you have it: your role (agency owner / in-house / founder), the kinds of brands you work with, and whether you've shipped structured data before.
Curious what the bot site looks like in production? See it on our own bot site →